Eat & Go

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Eat & Go

Branding & Design for Takeaways & Restaurants
Sprache: Englisch Erscheinungsjahr: 2014 Bindung: Hardcover Seiten: 232 Verlag: Promopress Maße: L: 29cm B: 22cm H: 3cm
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Showcasing over one hundred restaurants that offer both table and takeaway services, Eat & Go reveals the creative dimensions of designing packaging for takeaway food. From balancing aesthetic considerations against usability to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. In exploring what is both a quirky area of packaging design and a key aspect of the hospitality sector, Eat & Go offers creative food for thought for designers, marketing professionals and gourmets alike.

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