Branding Typography

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Branding Typography

Sprache: Englisch Erscheinungsjahr: 2012 Bindung: Softcover Seiten: 240 Verlag: Gingko Press Maße: L: 28.7cm B: 21.6cm H: 2.3cm
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To have no limits, to be boundless in form or expression - this is the intent of a fresh new series that examines some of the most basic units of design through their myriad applications. Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as they convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through game changing graphics in print, fashion, interiors and packaging.

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