Fashion Trend Forecasting

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Fashion Trend Forecasting

language: English release: 2017 binding: Paperback pages: 160 publisher: Laurence King measures: L: 25cm W: 17.5cm H: 1.2cm
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An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.


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