Coloring Your Brand

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Coloring Your Brand

language: english release: 2013 binding: Softcover pages: 255 publisher: Cypi Press measures: L: 28.5cm W: 21cm H: 2cm
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Coloring Your Brand judges global brands by their visual effectiveness, especially the emotional impact in their use of colour. The book ranges across a wide and diverse range of industries, from food and beverage, the garment industry, business enterprise, and a range of cultural institutions. It looks into each case at their leading designers, their customers, their brand identity, and their objectives. It makes the key judgments: how well do they use colour, how central is colour to their brand image, and what can their experience teach us? A provocative and absorbing analysis.

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