Behind Collections

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Behind Collections

Graphic Design and Promotion for Fashion Brands
language: English release: 2015 binding: Paperback pages: 250 publisher: Victionary measures: L: 25cm W: 18cm H: 2.8cm
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Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands’ aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herms, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

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