Frame. The Great Indoors # 129

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Frame. The Great Indoors # 129

July/August 2019
language: English publishing frequency: 6 issues per year country of origin: Netherlands pages: 176 magazine: Frame measures: L: 30cm W: 23cm H: 1cm
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The July/August issue of Frame delves into how hotels have become the ultimate touchpoint for businesses looking to truly immerse their customers in their brand world. By presenting the latest manifestations of branded hospitality from the likes of Shinola, Lexus and Equinox, we show how brands enter new territory to seamlessly and explicitly blend experience with commerce, now that retail is in danger of being marginalized. We provide an overview of the dos and don'ts, and pass on lessons from pioneers. If done well a bar, restaurant or hotel can be a valuable addition to the retail empire of any brand that represents a lifestyle.

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