Since 2004, SODA is, quite simply, the essential shop for anyone interested in art and design. We offer a carefully curated selection of beautiful books and international magazines from all areas of design and culture – fashion, graphic design, photography, illustration, architecture, interior design, tattoo, food and travel being just a few of them. The atmosphere is relaxed, the staff are friendly, and it’s conveniently located in the heart of the city, between Gärtnerplatz and Viktualienmarkt.

If you’ve got some time on your hands, it’s the perfect place to go hunting for all the magazines you didn’t know existed, and all the books you didn’t know you needed.