This book takes a close look at Nike’s deep archive of footwear and apparel, from the company’s beginnings in the 1960s and the design of the famous swoosh logo to iconic products such as Air Max.
Essays explain the history of design icons such as the Air-Sole and the Jordan brand, and explore the company’s research around the human body, its efforts toward sustainability, and its pivotal role in pop culture. Interviews with key players and a wealth of previously unseen images provide a behind-the-scenes view of Nike’s creative R&D spaces.