The story of ELASTE is the story of a movement – that of the New Wave generation in West Germany. Founded in 1980 in Hanover, the magazine was a beacon of cultural revolt and the first glossy indie magazine of the Federal Republic: self-published, a statement somewhere between pop avant-garde, subversion, and a sharp sense of style. Among those who shaped the look and spirit of the magazine were Jon Savage, Ellen von Unwerth, and Diedrich Diederichsen.